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Reduce friction

Paymentcloudpaymentcloudinc.comfintechspotted January 2023
Paymentcloud: Reduce friction

Paymentcloud displays their phone number in the top right corner (CTA position).

They reduce friction by showing the waiting time and the number of online agents.

The number of agents varies, so it feels real. (I wonder if it is, though…)

more calls to action