Copy best practices and remarkable design tips to turn more website visitors into users

Subscribe now to discover 42 home page tips and 20 mistakes to avoid at all costs.

We never share your information with third parties and will protect it in accordance with our Privacy Policy.

Explore tips & analyses

Visual Value

There are lots of ways to add a visual element to your hero section. It’s probably the first thing people will see yet so many companies don’t care about it. Here are 10 different ways to include visuals above the fold.

Read More »

Minimal Menus

What should you include in a menu and how do you keep it as short as possible? I analysed 58 pages to see what SaaS and Fintech companies prefer.

Read More »

Overcoming Objections

People are sceptical. they’ll have a few doubts about your product, even if it’s exactly what they’ll looking for. The more of these doubts you can clarify for them on your website, the higher your conversion rates will be.

Read More »

Hotter Headlines

Convincing headlines are crucial but they are hard to write. Follow these three steps to write better headlines even when you’re not feeling creative.

Read More »

Practical Power Words

There are roughly seven categories of power words. Together you’ll find about 50 proven examples here. And you’ll learn how you can leverage them in your website copy, even if you’re new to this.

Read More »

Little by Little

What do Newton and UX have in common? The first law of motion has a lot to do with the Zeigarnik effect. People who are invested in something(moving in a certain direction) want to continue. Here’s how you apply that to your website to increase conversions.

Read More »