Freshbooks is accounting software that has been on the market for over two decades. They’re a big company so they must have loads of website visitors. Imagine what a tiny conversion change could do… Here’s what I’d change and test in their hero section. And also what I love about it. I love the second …
Freshbooks: banners are cool; stock images aren’t. Read More »
I came across this white hero section a while ago, but Apollo.io’s current hero section doesn’t look the same anymore. I like the old version a bit better, but let’s do a love-change-test analysis for both. Ok, the old version first. Here’s what I love about it: I’d change the subtitle. The following words could …
It’s not often you come across a website that does about everything right. But Seamless.ai‘s hero section on the home page is almost spot on. Just a few things I love: Since I love about everything in this hero section, I had to search hard for something to change. But I found something: The subtitle …
From now on, I’ll use a new format for home page breakdowns. It consists of three parts: love, change and test. I believe it’s more respectful of the creators and the art of creating websites in general. Starting with Chili Piper, here’s what I love about their home page’s hero section, what I’d change and …
We’re going to look at a tiny section of a home page. The title is just above the fold, the subtitle and CTA button are below. I’ll add the English text in the caption. But there’s a reason I used a screenshot of the NL page. The first mistake: the title isn’t translated, the rest …
Taking the SEO tool debate to the next level: which one has the best hero section? Is it Ahrefs, Semrush or an outsider?
A review of five randomly selected companies that offer expense management solutions. What makes their home page suck or not?
With decent competition and similar services, how do high-risk merchant account providers differentiate themselves? A few good and bad home page examples.
There are thousands of fintech companies in the world, and it feels like a dozen new ones are getting founded every day. So one would expect them to spend some time on positioning and converting new customers. Yet a look at some websites of emerging and established fintech companies shows that there’s a lot of …
Five by Five Home Page Breakdown: The Fintech Edition Read More »
Five newsletter landing pages analyzed with five highlights from each page. What works, what’s great, and what kinda sucks?
