Nickel: Use bullet points but not too many
Love: menu, language selection, product image and subtle video
Improve: lighter background and fewer bullet points
Spec Work
Hypotheek.winkel: Optimise your interactive tools
LOVE: social proof and stats (but weird location)
CHANGE: left-align title – different copy
TEST: delete image and put an interactive calculator tool there
Lemonade: Clear actions need clear results
Love: Super clear button
Change: Next step after clicking it
Test: Add a little more colour
Vivid: trust matters (and colours too)
Love: great visual
Change: more specific title
Test: more colours
Gohenry: finally a good image; but the copy…
Love: haptic image
Change: Benefit in title
Test: different menu item
Voucherify: Great hero image idea. Bad colour selection.
Love: Photo turns into video
Change: Better contrast
Test: Reduce list spacing
Modern Treasury: some tips to be less average
Love: Useful menu items
Change: Add social proof
Test: Different CTA button
Wynter: GIFs and colours above the fold
Love: Bullet points
Change: Slower GIF + add title
Test: Less shiny background
Sleeknote: quality social proof ideas
Love: Personal secondary call to action
Change: Better icons, more specific list
Test: Slightly different title
Runway Financial: attention to detail with a thematic page
There’s a bit of hype around the new website for Runway Financial. The design is slick but not always as user-friendly. And the hero section? It’s a bit different but I like it: I love the design in general. It’s different. It’s animated but not distracting, so it grabs your attention. People share it online …
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