Nickel: Use bullet points but not too many
Love: menu, language selection, product image and subtle video
Improve: lighter background and fewer bullet points
Love: menu, language selection, product image and subtle video
Improve: lighter background and fewer bullet points
LOVE: social proof and stats (but weird location)
CHANGE: left-align title – different copy
TEST: delete image and put an interactive calculator tool there
Love: Super clear button
Change: Next step after clicking it
Test: Add a little more colour
Love: great visual
Change: more specific title
Test: more colours
Love: haptic image
Change: Benefit in title
Test: different menu item
Love: Photo turns into video
Change: Better contrast
Test: Reduce list spacing
Love: Useful menu items
Change: Add social proof
Test: Different CTA button
Love: Bullet points
Change: Slower GIF + add title
Test: Less shiny background
Love: Personal secondary call to action
Change: Better icons, more specific list
Test: Slightly different title
There’s a bit of hype around the new website for Runway Financial. The design is slick but not always as user-friendly. And the hero section? It’s a bit different but I like it: I love the design in general. It’s different. It’s animated but not distracting, so it grabs your attention. People share it online …
Runway Financial: attention to detail with a thematic page Read More »