Nickel: Use bullet points but not too many
Love: menu, language selection, product image and subtle video
Improve: lighter background and fewer bullet points
Fintech
Hypotheek.winkel: Optimise your interactive tools
LOVE: social proof and stats (but weird location)
CHANGE: left-align title – different copy
TEST: delete image and put an interactive calculator tool there
Lemonade: Clear actions need clear results
Love: Super clear button
Change: Next step after clicking it
Test: Add a little more colour
Vivid: trust matters (and colours too)
Love: great visual
Change: more specific title
Test: more colours
Gohenry: finally a good image; but the copy…
Love: haptic image
Change: Benefit in title
Test: different menu item
Minimal Menus
What should you include in a menu and how do you keep it as short as possible? I analysed 58 pages to see what SaaS and Fintech companies prefer.
Modern Treasury: some tips to be less average
Love: Useful menu items
Change: Add social proof
Test: Different CTA button
Overcoming Objections
People are sceptical. they’ll have a few doubts about your product, even if it’s exactly what they’ll looking for. The more of these doubts you can clarify for them on your website, the higher your conversion rates will be.
Runway Financial: attention to detail with a thematic page
There’s a bit of hype around the new website for Runway Financial. The design is slick but not always as user-friendly. And the hero section? It’s a bit different but I like it: I love the design in general. It’s different. It’s animated but not distracting, so it grabs your attention. People share it online …
Runway Financial: attention to detail with a thematic page Read More »
Freshbooks: banners are cool; stock images aren’t.
Freshbooks is accounting software that has been on the market for over two decades. They’re a big company so they must have loads of website visitors. Imagine what a tiny conversion change could do… Here’s what I’d change and test in their hero section. And also what I love about it. I love the second …
Freshbooks: banners are cool; stock images aren’t. Read More »
