We’re going to look at a tiny section of a home page.
The title is just above the fold, the subtitle and CTA button are below.
I’ll add the English text in the caption. But there’s a reason I used a screenshot of the NL page. The first mistake: the title isn’t translated, the rest is. It’s something I’ve observed on the rest of the page too. It just looks a bit sloppy.
Something else to observe: the entire subtitle is about what they do, so why use “what we do” as a call to action? (The arrow is a great touch, though).
Surely, there are better options.
- “What we can do for you”
- “Discover our SAP-solutions”
What would you add as a CTA?