Risk Reduction

Ever came close to buying but didn’t do it because you were unsure?

  • What if the payment isn’t safe?
  • What if I don’t like it?
  • What if it’s all fake?

Not all people are as sceptical as I am, but with all the scammers and profit seekers around, people want to avoid risks.

It’s your job to tackle their objections and show them how trustworthy you are.

Of course, you can use social proof, such as reviews and testimonials. But there are a few more things you can add to reduce risk:

1: Trust seals

Trust seals show that your information will be protected and that it’s safe to use the website.

trust seals

2: Other security badges

You can also add your own security lock and add any additional information.
Especially for fintech companies, it’s interesting to mention they are FCA & PCI regulated.

security lock

3: Accepted payment badges

In e-commerce accepted payment badges are key.

They show trust, because these companies want to accept your payments.

But it also helps customers see their options from the start.

accepted payment badges

4: Part of a community/governing body

In many areas, there may be regulating bodies or communities that companies can belong to.

Being accepted is, of course, another signal that your company is trustworthy.

5: FAQ

Finally, customers will have questions. Add a clearly visible FAQ that answers questions like

  • Return policy
  • Money-back guarantee
  • Delivery times and prices

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