Fantastic Formulas
Copywriting formulas are not dead. They are very much alive. Both beginners and experts can benefit from them to save time and craft better messages. Learn how to use AIDA, PASO, FAB, PPPP, ACCA and BAB.
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Copywriting formulas are not dead. They are very much alive. Both beginners and experts can benefit from them to save time and craft better messages. Learn how to use AIDA, PASO, FAB, PPPP, ACCA and BAB.
People love discounts. But not all discounts are the same. A great discount makes people feel like they’re really taking advantage. This post covers a few best practices for E-com and SaaS.
Hick’s Law says that it gets harder to make decisions when you’re presented with more options. Limit the options in your web design to make people click the right buttons.
Denying the opposite of what you mean to say is a great storytelling technique to grab attention. Does it also work for website titles, though?
Fake testimonials have become so common, people even start to distrust real ones. Here’s how to optimise your testimonials so no-one doubts them.
Miller’s law says that our active memory only has space for a limited amount of information. So when your website bombards people with information, they’ll struggle to understand your message.
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