Even been to a restaurant with an endless menu?
It doesn’t make choosing easier, does it? And what’s more: you start to doubt the restaurant. Who can sell so many dishes and still guarantee freshness and quality?
The same is true for your website’s menu.
More choices in your navigational menu don’t reflect well on your business.
There should not be more than six items in your navigational menu. Fortunately, most companies seem to adhere to this.
I analysed 58 SaaS and Fintech websites and these were the results:
- Three of them had more than six menu options.
- The majority had four, five or six options.
- Six websites only had three options
- Two websites only had two options.
Most popular menu options
Here’s a list of all the menu options that feature at least twice in the 58 navigational menus I’ve analysed. I’m glad about number one 🙂
- Pricing: 32
- Resources: 26
- Product(s): 20
- About (us): 20
- Solutions: 18
- Blog: 13
- Partners: 9
- Company: 9
- Contact: 8
- Customers: 6
- Industries: 6
- Features: 6
- Why us: 5
- Platform: 5
- Jobs/Career: 5
- Developers: 4
- Use cases: 4
- FAQ: 4
- Learn: 3
- How does it work: 3
- Enterprise: 3
- Templates: 3
- Invest: 2
- Support: 2
- Who is this for: 2
- Services 2
- Home: 2
And then there were about 20 things that only featured once.
Now, with so many possibilities, how do you only pick six or fewer?
It’s not that difficult. Some things don’t belong in a navigational menu, other things are overlapping, and a couple of things won’t even apply to your business.
Move these to the footer
- Resources
- About us
- Blog
- Partners
- Company
- Jobs/Career
- Developers
- FAQ
- Learn
- Enterprise
- Templates
- Invest
- Support
The only time these make sense in your top menu is when you have an urgent need to fill vacancies or complete your funding.
These may be overlapping
- Resources, learn, blog
- About us, company
- Industries, customers, who is this for?
So what’s the ideal menu?
The perfect minimal menu doesn’t exist but this is how I’d go about it:
- Why us?
- Solutions
- Use cases / customers
- Pricing
