[The Best solution for X] is a website title formula that’s dramatically over-used.
Even worse is [The blablabla Solution]. As if there’s only one?
I hate it.
For some reasons:
- It’s lazy
- It challenges the reader to find alternatives
- It’s probably not true (in the case of the best)
- And especially: it doesn’t set you apart.
Besides, it shows a lack of effort to position yourself properly.
Of course, not every company can or should create a category of their own. But there must be something that makes you different.
Are you cheaper? Faster? More experienced? Local?
An example:
A quick Google Search shows me at least three competitors.
My advice: don’t use your category in your title. It’s too self-centred anyway. Pick a customer-centred title instead.
Something like: “Improve your operational efficiency by 21% thanks to AI-based receivables management”
What are your thoughts?
