Discounts are a great way to boost conversions because people love striking a deal.
Now, to make the discount convert better, there are a few things you can do:
- Strike through the original price
- Make the new price stand out
- Use red because it’s associated with high discounts
- Use a bigger font
- Show how much people save
- Put the lowest price on the right
You can show how much people save in percentage points or absolute numbers. Pick the bigger number.
For a big discount, such as a vacation, electronics or furniture, it makes sense to use whole numbers. £290.28 discount looks a lot more than 23% (quick guess, probably wrong.).
In the other example, 30% looks much more than €2.99. This is better for clothes and cheap items. Another cool thing about this example is the colour. The discounted price stands out. It follows all the rules.
Bonus tip: Merge your pricing with words that make it sound cheaper. Think "reduced energy consumption" or "low maintenance".
The cool thing is that you don’t always need to do real discounts. I you want to get €150 for something. You could say that the real price is €200 but that you’re offering it for €150. It looks like a discount to the customer but to you it isn’t.
Just don’t do it the Udemy way. We all know it’s fake.
And that’s enough about e-com discounts.
Discounts also look great on a SaaS pricing page. Some examples:
In these examples, buyers get a discount for paying yearly. The first shows the original price and what you’ll pay instead. It feels like you’re saving a lot as a buyer. In the second, you see the total savings, which also looks attractive, especially because it’s green.
Finally, a tip that works across e-com and SaaS: anchor your price to bigger numbers.
As you can see, SaaS usually has different tiers. The more expensive tiers make the lower-level ones look cheaper.
Do you offer discounts?
Don’t miss any of these opportunities to make them convert better.