Copy, UX and CRO tips


With the rise of the computer and the internet, early designers made as many things resemble their real-world counterparts. Here’s why that matters.

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Solid Social proof

Client testimonials, star ratings and corporate logos can all make or break your company. People trust other people’s opinions more than what you have to say. Here’s a list of social proof you can use.

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Feeling Familiar

Clear over clever is key for UX copy. Most often vanilla copy is better than some far-fetched benefit statement. People are used to it.

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