Top Testimonials
Fake testimonials have become so common, people even start to distrust real ones. Here’s how to optimise your testimonials so no-one doubts them.
Copy, UX and CRO tips
Obviously Overwhelming
Miller’s law says that our active memory only has space for a limited amount of information. So when your website bombards people with information, they’ll struggle to understand your message.
Stronger Synonyms
Any language has synonyms for hundreds of words. Some cultures have dozens of words for snow. Others have dozens for palm trees or bananas. But
Risk Reduction
Ever came close to buying but didn’t do it because you were unsure? Not all people are as sceptical as I am, but with all
Colourful Contrasts
Most websites have a white background and black words. That’s great. That’s a good contrast. It’s easy to read. Even better is a slightly off-white
Agent Alliteration
Alliteration is a popular figure of speech. Starting two words with the same letters looks nice and makes things more memorable. So why not use it in your copy?
Careful Continuity
Continuity is often overlooked. Yet it shows professionalism and care. A company that respects continuity will its customer’s trust and reap the benefits.
Better Buttons
Buttons are made to make people click. Yet some buttons to a very terrible job at making you click. They’re hard to find, fishy or boring. Use these tips to create better buttons that do make poeple click.
Poor Positioning
Saying that you’re the best at what you do is an often-used way for companies to differentiate themselves. It’s a lazy way to position themselves. Here’s why.
Ratings & reviews
Ratings and reviews are an important type of social proof. Find some ideas to implement them on your website and give your audience more reasons to trust you.
