Visual Value
There are lots of ways to add a visual element to your hero section. It’s probably the first thing people will see yet so many companies don’t care about it. Here are 10 different ways to include visuals above the fold.
Copy, UX and CRO tips
Minimal Menus
What should you include in a menu and how do you keep it as short as possible? I analysed 58 pages to see what SaaS and Fintech companies prefer.
Overcoming Objections
People are sceptical. they’ll have a few doubts about your product, even if it’s exactly what they’ll looking for. The more of these doubts you can clarify for them on your website, the higher your conversion rates will be.
Hotter Headlines
Convincing headlines are crucial but they are hard to write. Follow these three steps to write better headlines even when you’re not feeling creative.
Practical Power Words
There are roughly seven categories of power words. Together you’ll find about 50 proven examples here. And you’ll learn how you can leverage them in your website copy, even if you’re new to this.
Little by Little
What do Newton and UX have in common? The first law of motion has a lot to do with the Zeigarnik effect. People who are invested in something(moving in a certain direction) want to continue. Here’s how you apply that to your website to increase conversions.
Fantastic Formulas
Copywriting formulas are not dead. They are very much alive. Both beginners and experts can benefit from them to save time and craft better messages. Learn how to use AIDA, PASO, FAB, PPPP, ACCA and BAB.
Delicious Discounts
People love discounts. But not all discounts are the same. A great discount makes people feel like they’re really taking advantage. This post covers a few best practices for E-com and SaaS.
Challenging Choices
Hick’s Law says that it gets harder to make decisions when you’re presented with more options. Limit the options in your web design to make people click the right buttons.
Not Normal
Denying the opposite of what you mean to say is a great storytelling technique to grab attention. Does it also work for website titles, though?
