Better Buttons
All buttons are made to make people click. Yet some buttons get the job done a lot better than others. It’s because they stand out more or because the copy
May 30, 2023
Copy, UX and CRO tips
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Lazy Positioning
[The Best solution for X] is a website title formula that’s dramatically over-used. Even worse is [The blablabla Solution]. As if there’s only one? I hate it. For some reasons:
May 26, 2023
Ratings & reviews
I don’t buy anything online anymore without checking the ratings and reviews. Now, there’s a curious thing about ratings and reviews. You’d expect products with 5-star ratings to be the
May 24, 2023
Skeuomorphism
When your website introduces something new, it helps to replicate the real-world or already-know appearance of its counterpart or something related. This design-technique is called skeuomorphism. Here are some examples:
May 22, 2023
Social proof
When it comes to optimising conversion rates, adding social proof is one of the best things you can do. There are different types of social proof, such as many users
May 19, 2023
Familiarity
When people browse your website (which probably looks a lot like other websites), they have certain expectations. They’ll probably expect to see a button in the top right corner. And
May 15, 2023
Think positively
Frame your copy positively. When you’re selling a solution, name the solution rather than the problem you’re avoiding. For example, say: “our tables are soft on the floor” rather than
May 10, 2023
