Copy, UX and CRO tips

Better Buttons

All buttons are made to make people click. Yet some buttons get the job done a lot better than others. It’s because they stand out more or because the copy

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Lazy Positioning

[The Best solution for X] is a website title formula that’s dramatically over-used. Even worse is [The blablabla Solution]. As if there’s only one? I hate it. For some reasons:

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Ratings & reviews

I don’t buy anything online anymore without checking the ratings and reviews. Now, there’s a curious thing about ratings and reviews. You’d expect products with 5-star ratings to be the

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Skeuomorphism

When your website introduces something new, it helps to replicate the real-world or already-know appearance of its counterpart or something related. This design-technique is called skeuomorphism. Here are some examples:

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Social proof

When it comes to optimising conversion rates, adding social proof is one of the best things you can do. There are different types of social proof, such as many users

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Familiarity

When people browse your website (which probably looks a lot like other websites), they have certain expectations. They’ll probably expect to see a button in the top right corner. And

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Think positively

Frame your copy positively. When you’re selling a solution, name the solution rather than the problem you’re avoiding. For example, say: “our tables are soft on the floor” rather than

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