From now on, I’ll use a new format for home page breakdowns.
It consists of three parts: love, change and test.
I believe it’s more respectful of the creators and the art of creating websites in general.
Starting with Chili Piper, here’s what I love about their home page’s hero section, what I’d change and what I’d A/B test.
Love: the visual
Chili piper uses a very creative solution to embed a video.
The image works on it’s own but you can click the play button to start a video. It’s basically two in one.
Change: the menu
The menu has too many options. That’s distracting.
Resources and company should be moved to a footer menu.
The “customers” dropdown button is a bit confusing too. I wouldn’t delete it from the menu, but I’d link to just one page.
Test: the call to action button
Book a demo is boring and generic.
I’d test something more specific or personal. Some good examples I’ve seen recently are:
- Get a personal tour
- Book a demo with [insert name of person]
Demos can be intimidating, so if you make it more personal, you might just reduce that barrier a little bit.
Up to you now: what do you love? And what would you change or test?