CRO tips

There are lots of ways to add a visual element to your hero section. It’s probably the first thing people will see yet so many companies don’t care about it. Here are 10 different ways to include visuals above the fold.

People love discounts. But not all discounts are the same. A great discount makes people feel like they’re really taking advantage. This post covers a few best practices for E-com and SaaS.

Fake testimonials have become so common, people even start to distrust real ones. Here’s how to optimise your testimonials so no-one doubts them.

Ever came close to buying but didn’t do it because you were unsure? Not all people are as sceptical as I am, but with all the scammers and profit seekers around, people want to avoid risks. It’s your job to tackle their objections and show them how trustworthy you are. Of course, you can use …

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Continuity is often overlooked. Yet it shows professionalism and care. A company that respects continuity will its customer’s trust and reap the benefits.

Ratings and reviews are an important type of social proof. Find some ideas to implement them on your website and give your audience more reasons to trust you.

Client testimonials, star ratings and corporate logos can all make or break your company. People trust other people’s opinions more than what you have to say. Here’s a list of social proof you can use.