CRO tips


Continuity is overlooked. But continuity shows care, clarity and professionalism. People buy from companies with these traits and they heed sloppy companies. So what should you look after in terms of continuity on your website? It all appears straightforward, yet many seem to forget when they start building a website. Additionally, continuity matters when going …

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Ratings & reviews

I don’t buy anything online anymore without checking the ratings and reviews. Now, there’s a curious thing about ratings and reviews. You’d expect products with 5-star ratings to be the best. But I don’t trust them. And it turns out I’m not the only one. In fact, most people’s BS-alarm goes off when they see …

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Social proof

When it comes to optimising conversion rates, adding social proof is one of the best things you can do. There are different types of social proof, such as many users or well-known users. It all comes down to one thing: people seek validation. And we can get that in many ways: Here’s an extensive list …

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