Better Buttons

All buttons are made to make people click.

Yet some buttons get the job done a lot better than others.

It’s because they stand out more or because the copy is more convincing/clear.

Here’s a gallery of some CTA buttons:

You’ll notice some stand out more than others.

Here’s how to make your buttons better so they stand out more:

  • Good contrast between button and background
  • Good contrast between button and button text
  • Unique shapes
  • Arrows or other icons
  • Primary buttons that are more noticeable

What none of these have but could help:

What you don’t perceive here but also matters:

  • Put buttons in a clear or expected position. (For example, contact/CTA in the top-right corner)

Finally, write clear (and convincing) copy.

To make people click, make sure they know what’s going to happen next.

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