Website CRO Swipe File

Social proof ideas

Specific social proof

ConvertKit social proof

ConvertKit uses a mix of social proof to show how popular their tool is. 

  • a specific number of users
  • a specific result: how many fans they reach
  • famous users

Fellow‘s testimonial stands out because it gives lots of information:

  • quote
  • name
  • photo
  • job title
  • company

Moreover, highlighting the text helps skimmers.

Eye-catching Testimonial

Simple Testimonial

Hone‘s testimonial is almost the same as Fellow’s.

The design is a bit more low-key making the copy stand out more.

I would add his job title.

If you have a video testimonial, make it look like Hone‘s.

The design is neat, and it offers a written highlight or summary for people who aren’t interested in watching the full video. Bravo.

Great Video Testimonial

Mini testimonials

Sleeknote‘s wall of mini testimonials is a great way to display how many happy clients they have.

I also love how they incorporated case studies. 

Call to action ideas

Summary in the CTA

Maven cta 2

Maven uses a CTA that’s visually attractive and summarises the main info of the course. 

The first one is easier to read, and the colour stands out more. “Join Today” is more inviting than “Apply today”.

“Get reimbursed by your employer” is a great link because the price might be a stumbling block for many.

Finally, I love how they use cohort numbers. It gives the course more credibility.  

Paymentcloud displays their phone number in the top right corner (cta position).

They reduce friction by showing the waiting time and the number of online agents.

The number of agents varies, so it feels real. (I wonder if it is, though…)

Reduce friction

Customer profile ideas

No-nonsense customer profile

Modern treasury use cases

Perhaps not the most attracting design, but Modern Treasury‘s customer profile answers a lot of questions thanks to packing many elements in one design:

  • how they help
  • testimonial
  • use cases
  • clients

Stripe‘s customer profile is more result-based. It shows

  • which companies use Stripe
  • how they benefit
  • what products they use
  • A case study

Inviting customer profile