Nickel: Use bullet points but not too many
Love: menu, language selection, product image and subtle video
Improve: lighter background and fewer bullet points
Hypotheek.winkel: Optimise your interactive tools
LOVE: social proof and stats (but weird location)
CHANGE: left-align title – different copy
TEST: delete image and put an interactive calculator tool there
Semonto: Hero section makeover
Love: Useful navigational menu
Change: Improve contrast
Test: Hero section makeover
Lemonade: Clear actions need clear results
Love: Super clear button
Change: Next step after clicking it
Test: Add a little more colour
Vivid: trust matters (and colours too)
Love: great visual
Change: more specific title
Test: more colours
Visual Value
There are lots of ways to add a visual element to your hero section. It’s probably the first thing people will see yet so many companies don’t care about it. Here are 10 different ways to include visuals above the fold.
Gohenry: finally a good image; but the copy…
Love: haptic image
Change: Benefit in title
Test: different menu item
Voucherify: Great hero image idea. Bad colour selection.
Love: Photo turns into video
Change: Better contrast
Test: Reduce list spacing
Minimal Menus
What should you include in a menu and how do you keep it as short as possible? I analysed 58 pages to see what SaaS and Fintech companies prefer.
Modern Treasury: some tips to be less average
Love: Useful menu items
Change: Add social proof
Test: Different CTA button
