Continuity is overlooked. But continuity shows care, clarity and professionalism. People buy from companies with these traits and they heed sloppy companies. So what should you look after in terms of continuity on your website? It all appears straightforward, yet many seem to forget when they start building a website. Additionally, continuity matters when going …
It’s not often you come across a website that does about everything right. But Seamless.ai‘s hero section on the home page is almost spot on. Just a few things I love: Since I love about everything in this hero section, I had to search hard for something to change. But I found something: The subtitle …
All buttons are made to make people click. Yet some buttons get the job done a lot better than others. It’s because they stand out more or because the copy is more convincing/clear. Here’s a gallery of some CTA buttons: You’ll notice some stand out more than others. Here’s how to make your buttons better …
[The Best solution for X] is a website title formula that’s dramatically over-used. Even worse is [The blablabla Solution]. As if there’s only one? I hate it. For some reasons: Besides, it shows a lack of effort to position yourself properly. Of course, not every company can or should create a category of their own. …
I don’t buy anything online anymore without checking the ratings and reviews. Now, there’s a curious thing about ratings and reviews. You’d expect products with 5-star ratings to be the best. But I don’t trust them. And it turns out I’m not the only one. In fact, most people’s BS-alarm goes off when they see …
From now on, I’ll use a new format for home page breakdowns. It consists of three parts: love, change and test. I believe it’s more respectful of the creators and the art of creating websites in general. Starting with Chili Piper, here’s what I love about their home page’s hero section, what I’d change and …
When your website introduces something new, it helps to replicate the real-world or already-know appearance of its counterpart or something related. This design-technique is called skeuomorphism. Here are some examples: Clearly, this design tip leans on familiarity. Visitors have certain expectations and when you match them, you make life easier for them. A more traditional …
When it comes to optimising conversion rates, adding social proof is one of the best things you can do. There are different types of social proof, such as many users or well-known users. It all comes down to one thing: people seek validation. And we can get that in many ways: Here’s an extensive list …
We’re going to look at a tiny section of a home page. The title is just above the fold, the subtitle and CTA button are below. I’ll add the English text in the caption. But there’s a reason I used a screenshot of the NL page. The first mistake: the title isn’t translated, the rest …
When people browse your website (which probably looks a lot like other websites), they have certain expectations. They’ll probably expect to see a button in the top right corner. And if that button is used to log in, they’ll expect the word “login”. Even though “client access” means the same, it’s not what people expect. …
